Please clickHERE for additional information regarding parking.
Clear Bag Policy:
Berglund Center has instituted a clear bag policy. Please click
HERE for information on bags that are allowed in our venues.
Firearms Policy: In accordance with the Code of the City of Roanoke it is the law that open and concealed carry of firearms are prohibited on property owned, leased or controlled by the City of Roanoke, unless held by law enforcement, authorized security, or military personnel authorized to carry firearms in accordance with their duties.
The festival is dog friendly - Dogs must be leashed
You may bring an unopened water into the festival
Event Schedule:
10:30 AM - VIP Early Entry
12:00 PM - 1:00 PM - Gates Open / Live Music: Chupacabras
1:00 PM - 1:30 PM - Miss Taco'Ritas and Miss Tiny Taco Contests
1:30 PM - 2:30 PM - Live Music: Queen of Tejano
2:30 PM - 2:45 PM - Taco Eating Contest sponsored by Renewal by Andersen
2:45 PM - 3:10 PM - Live Salsa Dancing by Salsa Roanoke
3:10 PM - 4:00 PM - Live Music: Chupacabras
4:10 PM - 5:00 PM - Live Music: Queen of Tejano
*Subject to change*
CONTESTS:
👑 Miss Taco'Ritas 2025 & Miss Tiny Taco 2025
Think you’ve got the salsa to be crowned Miss Taco'Ritas 2025? We’re on the hunt for the most festive, most fabulously dressed taco lover in town!
Bring the glam, the glitter, and the guac — whether you’re rocking a taco tiara, a mariachi masterpiece, or full-on fiesta fashion, show up and show OUT!
Winner takes home bragging rights, a beautiful tiara, and a $50 Berglund Center Gift Card
🌮 Taco Eating Contest sponsored by Renewal by Andersen
(Sign up for these contests at the Berglund Center Merchandise Tent!)
🔥 El Sabor Supremo Award ("The Supreme Flavor" - Food Vendor Award)